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About Us

Rubicon Electrical and Automation specializes in supplying the industrial and commercial sector with automation, electrical and electronic products and components. We have core focuses in machine safety, electrical and automation requirements for industry. We import exclusive industrial components from Europe for which we proudly represent the names of Multi-Contact, Werma Signaltechnik, Euchner, Haake, Murrelektronik, Reiku and Lap Laser. These products are stocked at all of our branches.

Rubicon has successfully established strong and unique relationships with locally represented international brands such as Rittal, Weidmuller, Eaton-Moeller, Schneider Electric, Harting, Lapp Kabel and Sick. We are proud of our association with these renowned international suppliers, some of which the partnership has prospered for more than 25 years. We are proud members of Electrobase, a group of independent electrical wholesalers, from where we represent major South African manufacturers such as Aberdare Cables, Alvern Cables, Cbi-Electric, Crabtree, Hellermann-Tyton, Major-Tech and AC/DC Dynamics.

Rubicon is a major supplier to industries and companies such as Volkswagen, General Motors, Ford, BMW, Mercedes Benz, Continental Tyres, Firestone, Goodyear, Parmalat, Consol, Venture, Eberspacher, Umicore, Faurecia, Tenneco, Clover, SAB Miller, Heineken, Shatterprufe, Kraft Foods, Nestle and many others in South Africa. With a dynamic team and the passion for providing product quality and service excellence, Rubicon is set to achieve outstanding results and meet the needs of our customers.